| Specialists in accelerating your revenue growth |
Call us on 01494 582 084 Email us at enquiries@performative.net |
| Home |
| Analysis |
| Assessment |
| Focus |
| Recognise |
| Unlock |
| Fix |
Additionally we can look at your
client base to see what they want
from the business and we can look at
the competitive landscape to
understand the pressures this will
create.
Consequently, by looking at a
picture of the business today, and
comparing it with a number of views
of the desired future position, we
are able to establish an accurate
gap analysis. This provides a
quantifiable view of what the
business in its current state can
achieve together with a picture of
what is required to achieve the
desired goals, plans and budgets.
All this provides a unique picture of your company and an accurate view of the issues requiring attention; a valuable deliverable, providing an independent view of the strategic options and potential of the business. It also provides the key source of information for the plan of action from which we design a Sales Performance Transformation programme for you.
The diagnostic is achieved through the
application of our Sales Maturity
Assessment (SMA) process and
provides a total view of a company’s
selling capability and its selling
capacity.
The output provides a valuable
deliverable in its own right, as
well as forming the foundation for a
Sales Performance Transformation
programme in which we develop and implement an end to
end rigorous go-to-market model that
will help you to achieve more
predictable revenue, of the right
quality, right quantity and at the
right time.
If you're not sure that an SMA is the appropriate next step for you, why not request our short on-line Self Assessment * It could give the best return on an investment of 5 minutes that you've received in a long while. You will be able to identify areas where you can take action, get immediate feedback, and also receive a more detailed response enabling you to prioritise the issues.
To find where you are now and how to get where you want to be, contact us now *
"Performative enabled us to develop a new customer base and develop long-term relationships.
I was delighted with the excellent customer service from the team both in terms of professional advice and responsiveness."
“There is only one valid
definition of business purpose;
to create a customer” Peter Drucker
The go-to-market model is the foundation of the Sales Strategy & Plan which must deliver the goals of the Business Strategy & Plan. The implementation of a controlled plan of selling actions is the only way to ensure the business routinely achieves its goals and aspirations in a sustainable and repeatable manner. Such predictability is an important foundation for any healthy business.
What is a Customer? A real customer is an advocate and more importantly, someone who sees you and your company as an essential part of their business. To create such customers they need to understand what they will get by buying from you – they must understood the value.
So, in order to obtain maximum
return from your sales and
marketing resources in achieving
the goals you have set, we will
work with you to ensure
that your proposition is
optimised, your target markets
are carefully chosen for the
proposition, your routes to
market match the needs and
demands of the market, and all
three are congruent.
As a result of the process we will provide all the basic information required to create a Sales Strategy & Plan for the company. Equipped with that plan the company can pursue its growth objectives with some degree of confidence in their likely success.
Within this part of our solution we can also undertake Market Intelligence assignments typically with the purpose of identifying and defining new markets.
For help with defining the sales strategy and plan for pursuing your growth objectives, with real customers, get in touch now! *
"As a result of Performative developing and executing the Sales Performance Transformation Programme we have benefited from the potential of more leads in 4 months than we would have been able to generate ourselves in 12 months."
"If I accept
you as you are, I will make you
worse;
however if I treat you as though
you are what you are capable of
becoming,
I help you become that"
Johann Wolfgang von
Goethe
Most solutions to improving selling performance focus only on the individuals who meet the prospects and typically only on their skills at the “point of sale”. While improving the selling skills of the individuals is likely to be a part of the solution it is rarely, if ever, the whole story. Focusing on the problem at this level looks only at the symptoms not the root causes. Approaching this the Performative way deals directly with the root causes.
Our research has identified that barriers and thus solutions to performance can be categorised into eight key elements (click on an element to drill down):
Your individual solution will address every aspect of the company that can contribute to or influence the performance of the selling operation. It will be designed and built around Performative Structured Selling®, a selling methodology focused on the needs of suppliers working in high-tech and other sophisticated market sectors. Performative Structured Selling® is built from standard components within a framework which we then tailor to the needs of the individual customer. This enables us to deliver a custom solution quickly and cost effectively, incorporating those components that are already established and working well within your existing processes.
Fix your Performance Problems
To address the root causes of your problems we design a solution to create a balance in the eight elements which impact performance. Our approach is designed to provide our customers with sustainable and measurable improvements, not short-term fixes.
We believe that each customer situation is different and to provide real differentiating value we tailor our Sales Performance Transformation programmes specifically to meet the needs of the individual customer. Using the principle of components within a framework, our approach is:
- To re-use what is working well
- To improve and enhance where necessary
- To add new components only where there are gaps
What you get is a fully integrated sales and marketing operation designed and deployed by Performative to match your particular needs, delivering a fully operational, practical system for reliable, consistent and sustainable performance improvement to your business.
For a sales and marketing
operation to unlock your
potential,
get in touch with us now!
*