The Performative Model consists of all the necessary components required to build a successful go to market model and has been developed from research carried out through our Performance Initiative, as well as from many years of practical experience of managing and developing sales and marketing operations. It is also based on recognised business and quality concepts such as ISO 9001 and the Business Excellence Model from the European Foundation of Quality Management (EFQM).

However, we recognise that you, like all of our existing customers, will have either a specific set of requirements or particular issues that you need to resolve and The Model has been developed in such a way that it comprises various components contained in an overall framework. Our Sales Maturity Assessment, will help us to look with you at your current go to market model, work with you to define your required model, and identify the components required to create a plan for improvement in the form of a Performance Improvement Programme.

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