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Press & PR
 
Edition Publication/Event Topic
Feb '08 Intellect's SME Business Development Forum Continuing our active involvement with Intellect's SME Business Development Forum as they address Cash Flow Issues – Problem or Symptom?  A presentation on "Cash flow and commercial relationships"
 
Feb '08 Intellect's Marketing and Sales group Presentation to address "Developing and managing customer relationships"  within the wider topic of Successful selling: etiquette and process aimed at examining the Motivation, Methods and Management of selling
 
Nov '07 Intellect's SME Business Development Forum "Supercharging your Organic Business Growth" - Performative present to Intellect's SME Business Development Forum 
 
Apr '07 Intellect's SME Business Development Forum Performative presents on "The Academy for Chief Executives" -  to Intellect's SME Business Development Forum under the topic of "Professional and personal development: options for top management in SMEs"
 
Oct '06 - Dec '06 Better Business Focus A series of articles providing guidelines for SMEs on Mergers & Acquisitions.
View the monthly editions
 
Jun '06 Intellect's Business Growth Forum "Sales Development, Growing the Business Organically" - Performative present to Intellect's SME Business Growth Forum Conference "From Creation to Maturity, The Journey of an SME"
 
Nov '05 - Sept '06 Better Business Focus A series of articles addressing the value chain of your Go-To-Market model, including; Market Focus, Prospecting, Creating Customers, and Creating & Pursuing Opportunities.
View the monthly editions
 
Jun '05 Intellect's IT in the Boardroom Performative present to Intellect's IT in the Boardroom group on "Selling Value not Cost to the Board."
 
Mar '05 Intellect's Business Growth Forum "Selling - the missing link in Business Strategy" - Performative present to SMEs at Intellect's Business Growth Forum.
View the supporting articles : "Do you need more business?"
 
Jan '05 Better Business Focus "Bringing 'cold calling' into the warm!" - an approach to achieving more time in front of people you can help, and an improvement in your sales results
Read the full text ...
 
Dec '04 Academy for Chief Executives "Do you need more business?" - a series of articles with some good ideas as to how you can apply our techniques to improving the performance of your business and give your business a kick start for 2005
The big picture ...     Articles 2-4  
 
Nov '04 Outsource "Selling the family silver" - gaining the best value from outsourcing in the selling model
 
July/August 2004 Sales & Marketing Professional "Making a connection" - cold calling has a future, but only if companies change their approach to this strategy. Read the full text ...
 
23 Mar '04 Computer Weekly Performative gives advice to IT Directors to "Take control of supplier cold calls". Read the full text ...
 
12 Jun '03 The Times "Packages", including Performative advice on incentive packages for sales personnel.
 
May '03 Director "One step beyond" Phil Shipperlee provides a practical view on product diversification
 
Mar '03 Press release Rocket science it's not but Performative have been helping Biotech Students at Queen Mary College to understand that there is a better approach that will bring more predictable sales results. Read the full text ...
 
Dec 2002 Marketing Direct Every Penny counts... Finding the right companies to contact and then delivering the right proposition is difficult even for large enterprises with a vast amount of money and resources at their disposal. However, for small to medium sized companies every penny counts. For those of you who want to get more from your direct marketing budgets, the following article gives handy tips and advice from Performative as well as other companies … Read the full text ...
 
20 Nov '02 HR Gateway Holistically speaking: sales improvement and HR... The selling operation is perhaps under more pressure now than ever before, with less skilled sales people in the market, more product launches, increased competition, difficulty in differentiating products and services, market commoditisation and a marked shift in business-buying behaviour.  Forget the short term approach to improving the performance of sales staff, HR needs to get holistic … Read the full text ...
 
Sept '02 Academy for Chief Executives
 
Can you afford not to play this?
 
Jan '02 Press release Sales Training is not enough! Performative Plc is shaking up the sales performance improvement market with a new approach that has a longer term and more positive impact on a company’s overall business performance.  Read the full text ...
 
   
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